This is “Culture,” this isn’t just any ordinary sneaker, but it’s a sneaker with a purpose . Culture: R.A.P On AIDS Edition is available NOW! and will ONLY be available for 30 days! (June 1st – June 30th, 2014). 100% of the profits will go to #RAPONAIDS to continue the fight against HIV & AIDS. YOU can help join the fight with your purchase/support and you can do it with style. Culture: The R.A.P On AIDS Edition sneaker was created with both men and women in mind. No details were overlooked; Culture is made from the finest Italian leather, a red and peanut butter color way, red stitching and gold eyelets. Culture will go on sale for ONLY 30 days with 100% of the profits going to the R.A.P On AIDS Campaign. The profits will continue supporting the country-wide initiative that engages the disadvantaged and uneducated communities on the effects of HIV/AIDS in an effort to get people tested for HIV. Visit our website for more info! Follow us & #Culture #MyCulture #RAPONAIDS